The Arseth Way

Suzann Arseth, Executive Coach

Suzann Arseth's insightful, candid approach to executive coaching results in breakthroughs, epiphanies, and, most importantly, action. She's coached over 500 leaders to lead more powerfully with proven results. Through the use of stakeholder interviews, assessments, and direct observation, she helps leaders understand the effect of their actions, while providing tools, resources, and best practices to ensure they and their teams work at their best.

Suzann's clients come from a broad range of industries and functional disciplines and include: McCown Gordon Construction, Sunflower Electric, KBP Foods, Big Brothers Big Sisters Kansas City, Farmer Companies, PCG/PCI, Bonaventure Design, EML Payments, Clipper Distributing Company, University of Kansas, The City of Kansas City, MO and AMC.

Executive Summary


More than 20
years experience
in executive development and executive


Highly credible bringing broad insight from work with senior executives across multiple industries and functional disciplines.


coaching practice
built by the
strength of professional


Client feedback
validates Suzann
as a highly


Described as an insightful, keen listener who challenges leaders to higher performance through actionable feedback and coaching.

The Arseth Approach


The Arseth Approach can be summarized in five key steps.
At the heart of the process is
the use of authentic feedback which challenges perceptions of what it
means to lead powerfully.

1Initial Assessment

Together, we assess our starting point: the landscape, context, and drivers for coaching.

2Contract for Results

We'll come to agreement on the desired outcomes and define how success will be measured.

3Build Awareness

Through The Arseth 360 feedback process, behavioral assessments, surveys, and other powerful tools, we'll build game-changing self-awareness using authentic data.

4Create Action

We'll translate talk into action by defining the change, planning new actions, practice, and reflection that challenges your perceptions.

5Evaluate Progress

Together, we'll evaluate progress through accountability and measurement reviews, make adjustments, and then implement an action plan to sustain new behavior.